Flapper was an American slang term for a sub-culture of young women that emerged following the First World War, and especially during the 1920s. It was used to describe fashionable young women intent on enjoying themselves and flouting conventional standards of behaviour, including a sexual freedom that shocked the Victorian morality of their parents.
The writer F. Scott Fitzgerald, author of The Great Gatsby, characterised the flappers as “flat-chested lovelies in rolled-down hose, living it up at house parties and in the backseats of roadsters”.
The flappers disappeared in the economic meltdown following the Wall Street crash of 1929, just as quickly as they had emerged.
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