The Car Illustrated. A Journal of Travel by Land, Sea, and Air was a British weekly automobile magazine founded in 1902 by John Walter Edward Douglas-Scott-Montagu, 2nd Baron Montagu of Beaulieu (1866–1929), who acted as its editor. Montagu retained ownership of the magazine for fourteen years, but made a profit in only five of those years.
Montagu employed a secretary, 22-year-old Eleanor ThorntonEleanor Velasco Thornton (15 April 1880 – 30 December 1915) was an English actress and artist's model, who may have been the inspiration for the Rolls-Royce flying lady mascot., to help him run the magazine, and soon entered into a secretive romantic relationship with her. The magazine’s illustrator, Charles Sykes, used Eleanor as the model for the Rolls-Royce Spirit of Ecstasy bonnet mascot.